Expert Advisory
LISA LU
The renowned International actress and producer, brings her diverse cultural background and artistic achievements to The Lifestyle Foundation as its Honorary Permanent Chairperson, infusing the organization’s mission with unique vitality and a broad perspective, aiming to promote healthier, more sustainable lifestyle choices through education, public engagement, and cross-cultural initiatives.
TUNG CHAN
Tung Chan, a distinguished community leader with extensive experience spanning business, politics, and social engagement, brings invaluable wisdom to The Lifestyle Foundation’s Board of Directors, contributing to its mission of fostering holistic lifestyle development and enhancing social well-being and cultural prosperity.
CHRIS PENG
Chris (Peng Jiarong) leverages his extensive background in public relations and brand building, coupled with over 15 years of living and working experience in China and an MBA from the Hong Kong University of Science and Technology, to drive the foundation’s mission of promoting healthy, sustainable lifestyle choices, drawing from his international expertise to foster partnerships, expand influence, and advance sustain-ability initiatives globally.
Michael Geller
A leading voice in Vancouver’s urban planning, bringing 40+ years of insight on how sustainable cities shape better living.
Mariat Jibril
Mariat Jibril is a Vancouver-based DEIB and workplace wellness expert, Founder of MIJ Consulting, and a 2025 BC Business Women of the Year Award winner, recognized for advancing inclusive leadership and psychological safety across organizations.
Jackie Graham
Jackie Graham is an experienced fundraising leader in the arts and culture sector. As Senior Director of Development at the Vancouver Art Gallery, she leads major gifts, corporate partnerships, and campaign initiatives, advancing the Gallery’s local and international impact. With prior leadership at the Audain Art Museum and experience across major global cities, she brings a global perspective and a strong commitment to philanthropy, innovation, and community engagement.
Xiaofeng Yan
Xiaofeng Yan is a trends analyst and media commentator with extensive experience in leading Chinese publications, including New Weekly and China Newsweek, where he served in senior editorial and analytical roles. Mentored by Fei Xiaotong, he advises major companies and communications agencies. He is the author of several influential books, editor and translator of key works, and a frequent guest commentator on national media in China and Vancouver.
Naomi Zhao
Naomi is a senior media executive with over 20 years of experience. She is VP of Product Development at Glacier Media Group and Vice President of Eastward Media, an agency she founded to support brands entering North America’s multicultural markets. She has worked with global brands including LVMH Group, Estée Lauder, BMW, and P&G, and serves as Chair of IAB Canada (West Coast).
LISA LU
The renowned International actress and producer, brings her diverse cultural background and artistic achievements to The Lifestyle Foundation as its Honorary Permanent Chairperson, infusing the organization’s mission with unique vitality and a broad perspective, aiming to promote healthier, more sustainable lifestyle choices through education, public engagement, and cross-cultural initiatives.
CHRIS PENG
Chris (Peng Jiarong) leverages his extensive background in public relations and brand building, coupled with over 15 years of living and working experience in China and an MBA from the Hong Kong University of Science and Technology, to drive the foundation’s mission of promoting healthy, sustainable lifestyle choices, drawing from his international expertise to foster partnerships, expand influence, and advance sustain-ability initiatives globally.
Michael Geller
A leading voice in Vancouver’s urban planning, bringing 40+ years of insight on how sustainable cities shape better living.
TUNG CHAN
Tung Chan, a distinguished community leader with extensive experience spanning business, politics, and social engagement, brings invaluable wisdom to The Lifestyle Foundation’s Board of Directors, contributing to its mission of fostering holistic lifestyle development and enhancing social well-being and cultural prosperity.
Mariat Jibril
Mariat Jibril is a Vancouver-based DEIB and workplace wellness expert, Founder of MIJ Consulting, and a 2025 BC Business Women of the Year Award winner, recognized for advancing inclusive leadership and psychological safety across organizations.
Jackie Graham
Jackie Graham is an experienced fundraising leader in the arts and culture sector. As Senior Director of Development at the Vancouver Art Gallery, she leads major gifts, corporate partnerships, and campaign initiatives, advancing the Gallery’s local and international impact. With prior leadership at the Audain Art Museum and experience across major global cities, she brings a global perspective and a strong commitment to philanthropy, innovation, and community engagement.
Xiaofeng Yan
Xiaofeng Yan is a trends analyst and media commentator with extensive experience in leading Chinese publications, including New Weekly and China Newsweek, where he served in senior editorial and analytical roles. Mentored by Fei Xiaotong, he advises major companies and communications agencies. He is the author of several influential books, editor and translator of key works, and a frequent guest commentator on national media in China and Vancouver.
Naomi Zhao
Naomi is a senior media executive with over 20 years of experience. She is VP of Product Development at Glacier Media Group and Vice President of Eastward Media, an agency she founded to support brands entering North America’s multicultural markets. She has worked with global brands including LVMH Group, Estée Lauder, BMW, and P&G, and serves as Chair of IAB Canada (West Coast).
Our Team
SHASHA LIU
Founder of The Lifestyle Foundation
Shasha Liu, the founder of The Lifestyle Foundation, is a renowned television producer. With her expertise in television production and deep understanding of lifestyle aesthetics, she established the foundation to advocate for diverse and creative lifestyles. As the founder, she is responsible for setting the strategic direction of the foundation and leading the implementation of various projects aimed at inspiring people to pursue a richer, more meaningful life.
ECHO WU
Founder Partner
Echo is an expert in cross-cultural communication with extensive experience in the international nonprofit sector. She specializes in impact storytelling and philanthropic fundraising. Previously, she served as a Senior Fundraising Advisor at Care Canada, where she led national-level campaigns that benefited over 100,000 residents across Africa. In Vancouver, she has been deeply involved in the philanthropic community, notably co-hosting the VGH “Time to Shine” gala, which attracted over 500 guests from business and government and generated media exposure exceeding 10 million impressions. As a Funding Partner of the Lifestyle Foundation, Echo provides strategic support in communications, public relations, and impact development.
Lorna Lu
Chief Operating Officer
Lorna is dedicated to strengthening the mission of The Lifestyle Foundation through her expertise in operations, project management, and community building. With over a decade of experience leading teams and fostering meaningful collaboration, she ensures that the Foundation’s initiatives — from the Live It Up Awards to lifestyle salons — are executed with excellence. Her background in content creation and brand storytelling also supports the Foundation’s goal of sharing authentic stories of lifestyle, aesthetics, and creativity with the wider community.
Nancy Hou
Director of Partnerships
Nancy leads the Foundation’s partnerships and external relations, building meaningful collaborations with community organizations, cultural institutions, and brand partners. With a strong background in business development /community outreach，she plays a key role in expanding the Foundation’s impact and connecting diverse communities around lifestyle, creativity, and sustainability.
Jun Hang
Chief Technology Officer
Jun Hang leads technology at The Lifestyle Foundation, bringing expertise in software architecture and digital systems. A long-time member of Rotary International, he is passionate about turning technology into a force for social good. He oversees the Foundation’s digital infrastructure, information security, and public-facing tools—including online voting, fair review systems, and nonprofit platform integrations—helping make our programs more efficient, inclusive, and impactful.
Sally Powell
Head of Nominations
Sally Powell is a Vancouver-based community builder with deep cross-sector experience spanning government, technology, education, and the arts. As Nominations Manager, she leads the nominations process with rigor, fairness, and transparency, ensuring broad community participation and the integrity of every submission. Her work focuses on bridging cultures, amplifying diverse voices, and translating lived experience into meaningful cultural recognition.
Parmis Tabassinejad
Marketing Director
Parmis Tabassinejad is a Vancouver-based creative director and multidisciplinary artist whose work bridges creativity, strategy, and community. She uses digital storytelling to make art more accessible and to inspire meaningful cultural engagement.
Sanny Wang
Brand Manager
Sanny blends creativity and strategy to shape meaningful brand stories that connect people, culture, and lifestyle. With extensive experience in international brand development and lifestyle marketing, she leads with vision and authenticity—creating experiences that inspire beauty, purpose, and connection in everyday life.
SHASHA LIU
Founder of The Lifestyle Foundation
Shasha Liu, the founder of The Lifestyle Foundation, is a renowned television producer. With her expertise in television production and deep understanding of lifestyle aesthetics, she established the foundation to advocate for diverse and creative lifestyles. As the founder, she is responsible for setting the strategic direction of the foundation and leading the implementation of various projects aimed at inspiring people to pursue a richer, more meaningful life.
ECHO WU
Founder Partner
Echo is an expert in cross-cultural communication with extensive experience in the international nonprofit sector. She specializes in impact storytelling and philanthropic fundraising. Previously, she served as a Senior Fundraising Advisor at Care Canada, where she led national-level campaigns that benefited over 100,000 residents across Africa. In Vancouver, she has been deeply involved in the philanthropic community, notably co-hosting the VGH “Time to Shine” gala, which attracted over 500 guests from business and government and generated media exposure exceeding 10 million impressions. As a Funding Partner of the Lifestyle Foundation, Echo provides strategic support in communications, public relations, and impact development.
Lorna Lu
Chief Operating Officer
Lorna is dedicated to strengthening the mission of The Lifestyle Foundation through her expertise in operations, project management, and community building. With over a decade of experience leading teams and fostering meaningful collaboration, she ensures that the Foundation’s initiatives — from the Live It Up Awards to lifestyle salons — are executed with excellence. Her background in content creation and brand storytelling also supports the Foundation’s goal of sharing authentic stories of lifestyle, aesthetics, and creativity with the wider community.
Nancy Hou
Director of Partnerships
Nancy leads the Foundation’s partnerships and external relations, building meaningful collaborations with community organizations, cultural institutions, and brand partners. With a strong background in business development /community outreach，she plays a key role in expanding the Foundation’s impact and connecting diverse communities around lifestyle, creativity, and sustainability.
Jun Hang
Chief Technology Officer
Jun Hang leads technology at The Lifestyle Foundation, bringing expertise in software architecture and digital systems. A long-time member of Rotary International, he is passionate about turning technology into a force for social good. He oversees the Foundation’s digital infrastructure, information security, and public-facing tools—including online voting, fair review systems, and nonprofit platform integrations—helping make our programs more efficient, inclusive, and impactful.
Sally Powell
Head of Nominations
Sally Powell is a Vancouver-based community builder with deep cross-sector experience spanning government, technology, education, and the arts. As Nominations Manager, she leads the nominations process with rigor, fairness, and transparency, ensuring broad community participation and the integrity of every submission. Her work focuses on bridging cultures, amplifying diverse voices, and translating lived experience into meaningful cultural recognition.
Parmis Tabassinejad
Marketing Director
Parmis Tabassinejad is a Vancouver-based creative director and multidisciplinary artist whose work bridges creativity, strategy, and community. She uses digital storytelling to make art more accessible and to inspire meaningful cultural engagement.
Sanny Wang
Brand Manager
Sanny blends creativity and strategy to shape meaningful brand stories that connect people, culture, and lifestyle. With extensive experience in international brand development and lifestyle marketing, she leads with vision and authenticity—creating experiences that inspire beauty, purpose, and connection in everyday life.