LIVE IT UP
LIVE IT UP
The Lifestyle Foundation
The Lifestyle Foundation is dedicated to enhancing personal well-being and promoting a balanced lifestyle. Rooted in a North American cultural context, we advocate for a sustainable, healthier, and meaningful way of living through our core principles: vitality, creativity, and aesthetic appreciation. By blending Eastern and Western aesthetics, we focus on improving living environments and quality of life, helping individuals find harmony and happiness as they adapt to new surroundings.
Expert Advisory
LU YAN
The renowned International actress and producer, brings her diverse cultural background and artistic achievements to The Lifestyle Foundation as its Honorary Permanent Chairperson, infusing the organization’s mission with unique vitality and a broad perspective, aiming to promote healthier, more sustainable lifestyle choices through education, public engagement, and cross-cultural initiatives.
CHRIS PENG
Chris (Peng Jiarong) leverages his extensive background in public relations and brand building, coupled with over 15 years of living and working experience in China and an MBA from the Hong Kong University of Science and Technology, to drive the foundation’s mission of promoting healthy, sustainable lifestyle choices, drawing from his international expertise to foster partnerships, expand influence, and advance sustain-ability initiatives globally.
TUNG CHEN
Tung Chen, a distinguished community leader with extensive experience spanning business, politics, and social engagement, brings invaluable wisdom to The Lifestyle Foundation’s Board of Directors, contributing to its mission of fostering holistic lifestyle development and enhancing social well-being and cultural prosperity.
LANA GUO
Lana Guo utilizes her professional knowledge and Industry experience to provide long-term strategic planning and decision-making advice for the organization. She participates informulating the organization’s long-term goals and development strategies.
Our Team
Shasha Liu
Founder of The Lifestyle Foundation
Shasha Liu, the founder of The Lifestyle Foundation, is a renowned television producer. With her expertise in television production and deep understanding of lifestyle aesthetics, she established the foundation to advocate for diverse and creative lifestyles. As the founder, she is responsible for setting the strategic direction of the foundation and leading the implementation of various projects aimed at inspiring people to pursue a richer, more meaningful life.
Lillian Dong
CEO
As the CEO at the Lifestyle Foundation is responsible for defining
and executing the organization's strategic vision. She leads the
overall direction of the foundation, oversee its operations, and
ensure alignment with its mission and goals. The CEO is responsible
for driving major initiatives, managing resources and budgets,
and fostering a strong organizational culture to advance the
foundation's impact and success.
Tak Go
CMO
The Chief Marketing Officer (CMO) at the Lifestyle Foundation is
responsible for developing and executing marketing strategies
that enhance the foundation's brand and visibility. He oversee the
creation and implementation of marketing campaigns, manage
digital and traditional media channels, and ensure effective
communication of the foundation’s mission and core value.
Echo Wu
Funding Partner
Echo is an expert in cross-cultural communication with extensive experience in the international nonprofit sector. She specializes in impact storytelling and philanthropic fundraising. Previously, she served as a Senior Fundraising Advisor at Care Canada, where she led national-level campaigns that benefited over 100,000 residents across Africa. In Vancouver, she has been deeply involved in the philanthropic community, notably co-hosting the VGH “Time to Shine” gala, which attracted over 500 guests from business and government and generated media exposure exceeding 10 million impressions.
As a Funding Partner of the Lifestyle Foundation, Echo provides strategic support in communications, public relations, and impact development.
Nancy Hou
Chief Operating Officer
As the COO Nancy focuses on strategic planning while focusing
on public relations and stakeholder engagement. By fostering
positive external relations, the COO enhances the foundation's
public image and supports its growth and impact.
Jun Hang
Chief Technology Officer
Jun Hang leads technology at The Lifestyle Foundation, bringing expertise in software architecture and digital systems. A long-time member of Rotary International, he is passionate about turning technology into a force for social good.
He oversees the Foundation’s digital infrastructure, information security, and public-facing tools—including online voting, fair review systems, and nonprofit platform integrations—helping make our programs more efficient, inclusive, and impactful.
Jessie Lo
Chief Creative Officer
The Chief Creative Officer at The Lifestyle Foundation oversees the creative vision, ensuring innovative and cohesive storytelling, branding, and project execution aligned with the foundation’s mission.
Cara Cong
Marketing Manager
As the Marketing Manager at The Lifestyle Foundation, Cara collaborates with the Chief Marketing Officer on strategic planning and execution of marketing initiatives. She oversees key campaigns and projects, leveraging both digital and traditional media to enhance brand growth and visibility. Her creative, collaborative approach drives strong community engagement, aligning with the foundation's mission and goals.
Our Mission
At The Lifestyle Foundation, we aim to improve the quality of life for individuals and their communities. We emphasize:
- Encouraging sustainable living practices that promote personal health, happiness, and balance in daily life.
- Inspiring creativity and an appreciation for aesthetics to enrich living spaces and routines.
- Supporting underprivileged groups by enhancing their home environments, contributing to their overall sense of well-being.
- Offering a platform for individuals to share creative ideas, showcase diverse lifestyles, and inspire others.
Our Vision
The vision of The Lifestyle Foundation is to encourage positive changes in everyday life by fostering sustainable and inclusive living.
We aim to inspire diversity, creativity, and well-being within communities.
Our Uniqueness
The Lifestyle Foundation stands out by focusing on the perspective of “everyday experts.” We pay special attention to the lifestyle and creativity of ordinary people, encouraging everyone to improve their quality of life in their own way. Through personal positive changes, individuals can make a lasting social impact.
With The Lifestyle Foundation, everyone can showcase their unique lifestyle, share the beauty and creativity in their lives, and become an important force for social progress.
Our mission at The Lifestyle Foundation lies in helping everyone discover the beauty in everyday life, create more fulfilling and sustainable lifestyles, and contribute to a more inclusive and harmonious society.