Expert
Advisory
LU YAN
The renowned International actress and producer, brings her diverse cultural background and artistic achievements to The Lifestyle Foundation as its Honorary Permanent Chairperson, infusing the organization’s mission with unique vitality and a broad perspective, aiming to promote healthier, more sustainable lifestyle choices through education, public engagement, and cross-cultural initiatives.
CHRIS PENG
Chris (Peng Jiarong) leverages his extensive background in public relations and brand building, coupled with over 15 years of living and working experience in China and an MBA from the Hong Kong University of Science and Technology, to drive the foundation’s mission of promoting healthy, sustainable lifestyle choices, drawing from his international expertise to foster partnerships, expand influence, and advance sustain-ability initiatives globally.
TUNG CHEN
Tung Chen, a distinguished community leader with extensive experience spanning business, politics, and social engagement, brings invaluable wisdom to The Lifestyle Foundation’s Board of Directors, contributing to its mission of fostering holistic lifestyle development and enhancing social well-being and cultural prosperity.
LANA GUO
Lana Guo utilizes her professional knowledge and Industry experience to provide long-term strategic planning and decision-making advice for the organization. She participates informulating the organization’s long-term goals and development strategies.
Our
Team
SHASHA LIU
Founder of The Lifestyle Foundation
Shasha Liu, the founder of The Lifestyle Foundation, is a renowned television producer. With her expertise in television production and deep understanding of lifestyle aesthetics, she established the foundation to advocate for diverse and creative lifestyles. As the founder, she is responsible for setting the strategic direction of the foundation and leading the implementation of various projects aimed at inspiring people to pursue a richer, more meaningful life.
ECHO WU
Funding Partner
Echo is an expert in cross-cultural communication with extensive experience in the international nonprofit sector. She specializes in impact storytelling and philanthropic fundraising. Previously, she served as a Senior Fundraising Advisor at Care Canada, where she led national-level campaigns that benefited over 100,000 residents across Africa. In Vancouver, she has been deeply involved in the philanthropic community, notably co-hosting the VGH “Time to Shine” gala, which attracted over 500 guests from business and government and generated media exposure exceeding 10 million impressions. As a Funding Partner of the Lifestyle Foundation, Echo provides strategic support in communications, public relations, and impact development.
Nancy Hou
Chief Operating Officer
As the COO Nancy focuses on strategic planning while focusing on public relations and stakeholder engagement. By fostering positive external relations, the COO enhances the foundation’s public image and supports its growth and impact.
Jun Hang
Chief Technology Officer
Jun Hang leads technology at The Lifestyle Foundation, bringing expertise in software architecture and digital systems. A long-time member of Rotary International, he is passionate about turning technology into a force for social good. He oversees the Foundation’s digital infrastructure, information security, and public-facing tools—including online voting, fair review systems, and nonprofit platform integrations—helping make our programs more efficient, inclusive, and impactful.
Jim Xu
Program & Communications Manager
Jim Xu holds a master’s degree in leadership and began his career as a photojournalist, building a strong foundation in visual aesthetics and storytelling. He currently leads online communications, event planning and execution, and cross-functional coordination at The Lifestyle Foundation. With his keen visual sensibility and strategic mindset, he translates the foundation’s vision into compelling, impactful narratives that promote lifestyle aesthetics and sustainability, while continually expanding its presence and influence within the community and beyond.