The Lifestyle Foundation

The Lifestyle Foundation is an amplifier for those who live with intention — because their voices and ways of living deserve to be seen and celebrated.

Life is not just about survival, but about creating, choosing, and sharing. In a world often rushed and uniform, we highlight the sparks of everyday living — a windowsill alive with plants, a dinner that bridges cultures, or a spirit that defies age.

These are more than personal choices. They carry the power to inspire others, to illuminate cities, and to shape culture. We are here to ensure that authentic and beautiful ways of living are not only noticed, but embraced and amplified.

OUR VISION

A world where everyone has the freedom to shape their own life — and to discover beauty, meaning, and connection along the way.
Every choice holds power. Every way of living has value. And life is full of possibilities waiting to be explored.

OUR MISSION

To amplify the people and stories that embody creativity, authenticity, and beauty
To inspire more people to discover, express, and create the beauty in life
To foster a community that celebrates and uplifts each other through the art of living
Through cultural projects, public storytelling, and community initiatives, we bring these ideas into cities, communities, and everyday life.

OUR MISSION

To amplify the people and stories that embody creativity, authenticity, and beauty
To inspire more people to discover, express, and create the beauty in life
To foster a community that celebrates and uplifts each other through the art of living
Through cultural projects, public storytelling, and community initiatives, we bring these ideas into cities, communities, and everyday life.

OUR VALUES

Vitality — Living with energy, curiosity, and joy.
Aesthetics — Finding beauty in the details of everyday life.
Creativity — Imagining new possibilities and shaping life freely.

OUR

Vision

We envision a world where everyone feels empowered to define their own life — and to discover beauty, meaning, and connection in the process.
We believe that everyone’s story matters, and that each choice has power.
Life holds more possibilities than we imagine, and it is worth exploring.
OUR

Mission

To amplify the people and stories that embody creativity, authenticity, and beauty
To inspire more people to discover, express, and create the beauty in life
To foster a community that celebrates and uplifts each other through the art of living

Through cultural projects, public storytelling, and community initiatives, we bring these ideas into cities, communities, and everyday life.

OUR

Values

Authenticity — Stay true to yourself and live your truth
Creativity — Infuse imagination and courage into each day
Connection — Find resonance with others in diversity and in stories
Joy — Appreciate and savor the beauty of the present
Inclusivity — Every life deserves to be respected and celebrated

How We Work?

We create and champion cultural and lifestyle initiatives that bring unique and inspiring ways of living into the spotlight:

Live It Up Awards

An annual celebration of authentic, bold, and beautifully human lifestyle choices.

City Stories Project

Sharing the dreams and everyday practices of diverse communities, turning cities into living stages of connection and creativity.

Public Initiatives & Collaborations

Partnering with communities, brands, and organizations to foster more meaningful and beautiful ways of living — together.

Join Us

We believe that those who live with intention deserve to be seen — and that each of us can be a light in someone else’s life.

Whether you are a creator, a cultural explorer, or simply someone ready to be inspired — you belong here. Welcome to The Lifestyle Foundation.

Together, let’s amplify the beauty of life.

Live It Up — Life, as you define it.