About

The Lifestyle

Foundation

The Lifestyle Foundation is an amplifier — amplifying the voices and stories of those who live with intention.
We believe life is not something to simply endure, but something to create, to choose, to express, and to connect through.
In a world that often feels rushed and uniform, we pay attention to the overlooked sparks in everyday life: a windowsill overflowing with plants, a dinner that bridges cultures, an experiment that rewrites your rhythm, or vitality that defies age.
These stories are not just personal — they have the power to inspire others, light up cities, and even influence culture.
We are here to make these authentic and beautiful ways of living seen, heard, and celebrated.

OUR

Vision

We envision a world where everyone feels empowered to define their own life — and to discover beauty, meaning, and connection in the process.

We believe that everyone’s story matters, and that each choice has power.

Life holds more possibilities than we imagine, and it is worth exploring.

OUR

Mission

To amplify the people and stories that embody creativity, authenticity, and beauty

To inspire more people to discover, express, and create the beauty in life

To foster a community that celebrates and uplifts each other through the art of living

Through cultural projects, public storytelling, and community initiatives, we bring these ideas into cities, communities, and everyday life.

OUR

Values

Authenticity — Stay true to yourself and live your truth

Creativity — Infuse imagination and courage into each day

Connection — Find resonance with others in diversity and in stories

Joy — Appreciate and savor the beauty of the present

Inclusivity — Every life deserves to be respected and celebrated

How we

Work

The Lifestyle Foundation creates and supports a range of cultural programs, awards, and storytelling projects that shine a light on unique and inspiring ways of living:

Live It Up Awards

An annual lifestyle award honoring real, bold, and beautiful choices in life.

City Stories Project

Telling the dreams and daily lives of diverse communities, turning the city into a warm stage.

Public Initiatives & Collaborations

Partnering with communities, brands, and organizations to advance more meaningful, beautiful ways of living.

Join Us

We believe that those who live with intention deserve to be seen —
and that each of us can be a light in someone else’s life.

Whether you’re a storyteller, a creator, an explorer, or simply someone ready to be inspired,